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A Rough Idea Design system
Foundations7 of 7

The mark

A Rough Idea's square A: in every top bar, as a full lockup for big moments, and beside the apps' own marks.

Decided the square A in every top bar; app marks as icons and favicons; the full lockup for big moments

The square A

16 px · a favicon
24 px · a top bar
48 px
96 px

Inline SVG colored from roles (.ds-mark), so it follows light and dark. It links to aroughidea.com from every top bar.

One mark or many?

One mark

A Rough Idea's square A on every app, with the app's name in the lockup. The simplest family; the app marks go.

App marks inside the frame

Every top bar carries A Rough Idea's mark and name; an app may keep its own mark as its icon and favicon. The Colloquy's 2018 icon belongs to an artwork and stays.

Decided
The full lockup, for big moments

v1's lockup redrawn in Archivo: the mark, a bar, the name in spaced capitals. Only for the top of aroughidea.com, print covers and a deck's title slide; top bars use the mark and the name.

Decided